
The Jovi
Opens in a new tab · may contain affiliate link
About
A wide-leg jean in 60% OCS certified organic cotton and 40% Tencel lyocell. The lyocell is what gives this pair its drape, so the softness comes from a cellulosic fiber instead of from elastane.
Materials
What the brand names mean
Trademarks on a label describe the fiber, not your exposure. Here is what each one is and what it does not cover. None of it moves the score.
The spelled-out TENCEL name guarantees the closed-loop process: the solvent is non-toxic and over 99 percent of it is captured and reused instead of discharged. It is the cleanest regenerated fiber we score.
It covers the fiber, not the finished piece. Dyes and wrinkle-proof coatings go on after spinning, and that is where formaldehyde shows up. Look for OEKO-TEX on the garment too.