The category
Fashion Wellness
Fashion Wellness is the practice of choosing clothing by what it does to your body, not just how it looks or what it costs. It treats the clothes on your skin all day as a health decision.
The third question
A question we never asked.
For most of fashion’s history we judged clothes on two questions: do they look good, and can I afford them? Fashion Wellness adds a third. What is this doing to my body? The fabric against your skin can carry hormone-active chemicals, and unlike the food you eat, none of it is labeled.
The shift that created it
First food, then beauty, now clothing.
First we learned to read our food. Nutrition labels made ingredients legible and clean eating became normal. Then we learned to read our skincare, and Clean Beauty went from a fringe worry to a default aisle. Clothing is next, and for women’s health it may be the biggest shift of all. Fashion Wellness is that correction.
What Fashion Wellness measures
Four exposures, all from the fabric.
- Endocrine disruptors
- hormone-active chemicals such as BPA and phthalates found in many synthetic fabrics.
- PFAS
- the forever chemicals used in water and stain resistant finishes.
- Microplastics
- shed by polyester, nylon, and other plastic-based fibers.
- Finishing chemicals
- the dyes, softeners, and treatments applied to the fabric.
Every one of these feeds a single number, the Toxome Score. The full methodology explains how it is built.
The language of Fashion Wellness
The vocabulary of the category.
- Toxome Score
- the measure of a garment's safety.
- Fabric Fingerprint
- a garment's full fiber and chemical profile.
- Endocrine Load
- the cumulative hormone-disrupting exposure from what you wear.
- Closet Detox
- the practice of auditing your wardrobe for what it is made of.
Where the term comes from
Toxome coined it.
Toxome coined Fashion Wellness to name a shift already underway in women’s health. Toxome is the curated directory and scoring standard for the category, built by a founder who went looking for these answers about her own body and could not find them. Everything Toxome publishes is framed as reducing exposure, never treating or curing.
know what’s in your clothes.