What Is 1% for the Planet?
1% for the Planet is a giving commitment. Member businesses give at least 1% of annual revenue to vetted impact partners and send proof each year to stay certified. The logo tells you where some of the company's money goes. It says nothing about how a product is made.
What 1% for the Planet checks
- Contributions equal to at least 1% of annual revenue, not profit
- Giving to vetted impact partners, as money, products, services or volunteer time
- Yearly proof of revenue and contribution receipts
What 1% for the Planet doesn’t cover
- The product's materials, chemicals or factory conditions
- An audit or score. 1% for the Planet says it uses no audits, matrix or scores.
- Products outside a product-line membership, when a brand only commits on one line
How to check a 1% for the Planet certificate
1% for the Planet keeps a public directory of certified businesses.
- Search the brand. Look up the business name in the directory to see if it's a current member.
1% for the Planet questions
Is it 1% of sales or 1% of profit?
Revenue. A full company member gives at least 1% of total annual revenue, whether or not it makes a profit.
Does the whole brand have to join?
Not always. A brand can join for one product line and give 1% of that line's revenue. Then the logo can only go on those products.
Does the logo mean the clothing is sustainable?
No. It confirms the giving commitment. The garment itself needs a material or chemical standard to tell you more.