bluepass consumer product
Formerly bluesign PRODUCT. Finished goods: apparel, denim, home textiles, equipment and footwear.

bluesign is a Swiss-founded system that sets rules for the chemicals, materials and processes used to make textiles, then assesses companies on site. In 2026 its labels were renamed bluepass. bluepass consumer product, formerly bluesign PRODUCT, marks finished goods, and bluepass article, formerly bluesign APPROVED, marks fabrics and trims. The criteria didn't change.
bluesign started moving its labels to bluepass in April 2026. Old labels stay valid during the transition, which bluesign plans to finish across all labels by the end of 2027.
Formerly bluesign PRODUCT. Finished goods: apparel, denim, home textiles, equipment and footwear.
Formerly bluesign APPROVED. Fabrics, accessories and trims.
Formerly bluesign APPROVED for chemicals. Chemical products used in production.
A status for companies that hold a partner agreement. It doesn't certify any product, and its logo hasn't changed.
A bluepass label shows the round bluepass mark and a QR code, often with an approved claim and the line Certified by bluesign technologies ag. There's no certification number, and the QR code is the same on every product, so you can't confirm a specific item online yet.
bluesign is the organization. bluepass is the name of its certification mark since 2026. The criteria and the assessments behind it are unchanged.
bluesign APPROVED marked fabrics, trims and chemicals, and is now bluepass article or bluepass chemical product. bluesign PRODUCT marked finished goods like a jacket, and is now bluepass consumer product.
No. OEKO-TEX STANDARD 100 tests finished products and materials for harmful substances. bluesign starts at chemical selection, assesses facilities on site, and covers worker health, environmental performance and consumer safety under one set of criteria.
bluesign doesn't make free-of claims. Its RSL v17.0 lists PFAS as a usage ban with a 50 mg/kg total fluorine limit, and all PFAS-treated articles were removed from the bluesign Guide by January 2025.
No. Apparel needs at least 90% certified fabric and at least 30% certified accessories, or 40% for new products from 2027. The rest has to come from qualified suppliers that meet the brand's restricted substance list.
Not yet. The QR code goes to a general page that explains the mark. bluesign says product-level identification is on its roadmap, along with lists of labeled products and the brands that label them.